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How Do I Login to Retail Link?

Retail Link is Walmart's Supplier Portal, and a website where you will likely spend quite a bit of time managing your Walmart account. Let's discuss getting access to Retail Link and logging in once you have access.

Posted on Feb 01, 2024 by Tim Carey

Gaining Access to Retail Link

In order to gain access to Retail Link®, you must be an approved Walmart supplier. The process used to be fairly convoluted, but Retail Link® has made the process much simpler recently.

  • Access the New User Registration Form
  • Complete the required fields and click Create Account
  • Once the form is submitted, your company's site administrator must approve the request.
  • Upon approval, you will receive an email with your Retail Link login credentials!

Logging in to Retail Link

You will want to bookmark this page, because it is a bit difficult to enter manually.

  • Go to the Retail Link home page
  • Enter your username and password
  • Retail Link requires 2 factor authentication (2FA). This is a simple text message sent to the mobile number associated with your Retail Link account.
  • Enter the 6-digit code that is sent to your mobile device
  • Press Confirm. This should take you to your Retail Link dashboard!

If you are having trouble logging in with your email and password credentials, you will need to contact the Retail Link® Help Desk at (479) 273-8888.

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Additional Articles

The new compliance program for suppliers can result in fees per item, per location, and per unit affected.

Happy to share that I'll be speaking at Becoming a Better Partner to Walmart with Luminate! Make sure to attend it on February 28.

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